Digital media brings with it paid ads – a very useful acquisition channel for businesses. Paid ads have some clear advantages over other acquisition channels. This includes,

• quick setup and lead generation time
• platforms like Facebook and Google adwords provide in-depth data to identify the ads that are working
• dynamic tools like lookalike audience creation and retargeting website visitors
• often low cost compared to many other acquisition channels

If you are looking to set up Facebook ads for your business, first ensure you have your basic brand positioning in place. Typically, you should know the tone of voice, Unique Selling Points (USPs), target audience and objective of the ad campaign thoroughly before you start the ads.

If you are wondering how to select the right acquisition channels for your business – read this blog.