I have been working on a detailed Inbound Marketing guide. As I delved into it, I realised that commonly we (yes, me too) first think of an email signup loop when we think of inbound. While this is a commonly recommended model with many benefits, the fact is that Inbound marketing is a process that can be replicated across many different platforms.

Inbound marketing is a process to create initial value for the prospective customer so that over time it generates demand for your business. Unlike outbound where we push the business to them, in inbound marketing they get attracted by your content and information which is oriented towards being useful rather than salesy. This content can be in different formats including ebooks, whitepapers, blogs, videos, social media posts, webinars, courses and so on.

The Focus is on Value Creation Right From the Start

In inbound marketing, the focus, is on the useful content created as opposed to selling your services. Though when done right, the content anyway highlights your strengths and selling points which then helps generate demand and thus eventually sales. In this way, your sales team load is reduced significantly. The lines between marketing and sales are blurred when inbound is done really well, hard selling is eliminated, it becomes more about making the value proposition clear through good quality content.

While in the traditional outbound approach, sales plays a more independent and necessary role.

Hubspot has a free inbound marketing course. It’s a great place to know more! Find it here.

Inbound Marketing Case-study

Businesses tend to generate a lot of leads which can’t be considered “sales qualified”, as in they are not ready for a call from your sales person but they seem to be the right fit for you. These could be from events, social media and other outreach activities. Here’s how we helped a business leverage these leads and warm them up for a potential conversion. Read about my B2B inbound marketing case-study. We only did outreach with some good quality, useful content. No sales push.

Looking to explore this acquisition channel? Get on a free consultation call.

Summarising,

inbound marketing is not limited to generating email subscribes and engaging with them. It is a process. And when thought through can be implemented on myriad different platforms.

Interested in signing up for my inbound marketing guidebook? Signup for the free Branding 101 guidebook below and I will email you when this book is ready 🙂