Priyanka Dalal
Digital Marketing & Business Growth Since 2008Namaste,
I’m Priyanka Dalal, a business growth marketeer since 2008, the days of Orkut and Blogspot.
I founded a social media agency
40+ clients, 5+ team members, 5 years
Some achievements (these were days when organic activation made sense for most brands)
- inbound + outbound activation for B2B enterprise brand towards generating sales qualified leads (read more)
- 30% m-o-m increase in organic social media engagement for Inkfruit, a D2C brand
- Launched GoGujarati mobile app with 10,000+ downloads in the first month
- 5x social media user engagement with contests for multiple B2C brands
Head of Marketing @ SwitchMe.in
a fintech B2C startup
In a short span of 1 year, I built up 3 major acquisition channels – Facebook ads, SEO/Inbound Marketing & partnerships. Through various branding and analytical methods, I identified a value proposition that significantly improvement conversion rate of our marketing efforts across channels. Moreover, many soft learnings and implementations, for example, I put in place an efficient recruitment methodology to evaluate 100s of CVs in a short span of time and identify the best of the lot. (read more)
Moved to part-time consultation gigs
as fraction CMO, Acquisition Channel specialist, Growth Consultant etc..
“A rose by any other name would smell as sweet“. I don’t think much about my designations in companies, but I basically focus on either building specific acquisition channels or providing overall marketing leadership.Worked with brands like Kenhub.com, GoodDot.in, OrganicRiot.com and more.
Sometimes I work only as a consultant, in a role where I am giving advise. However, I find that when I can’t actually make the decisions for acquisition channels, things can go either way. So, I prefer ownership roles where I can actually bring about the required change and good work.
Currently @ ComplianceQuest.com
Fast growing B2B SAAS company in the product, quality and safety compliance space.
I lead Content Marketing, Email, B2B marketplace acquisition channels. I also facilitate Campaign Management here.
I am proficient in the 360 digital needs for business growth – from the growth strategy, branding, team building to hands-on execution, training, cross-department alignment, optimization and more.
Strategic Direction: I can help you identify your strongest opportunity areas with industry-standard proven growth models
Tactical Support: An end-to-end deep dive into specific acquisition channels to deliver growth. Well-versed with SEO, content/inbound marketing, email, partnerships, branding, campaigns, B2B marketplaces and many more.
Contact me through this form:
Let's connect on Linkedin
I think Priyanka understands business objectives and suggests action plans tailored to specific needs. Her biggest strengths are high integrity and actionable creativity. Once an action plan is discussed and agreed on, I have always been able to depend on her in a hands free way, without the need for constant monitoring.
I’m a Slow Traveling Digital Nomad
I spend most of my days in India [Time zone: UTC +5:30]. Typically in Coimbatore or Ahmedabad. But I also often travel across the world. I ensure adequate time and focus for whatever projects I am working on with a slow and relaxed travel schedule.
If you are looking to work with me, but have a specific time zone requirement, we could discuss it. Maybe I am quite close to your part of the world currently! Or I could move there for a couple of months.
To know more about my travel adventures head to my Travel blog.