by Priyanka Dalal | Culture, Team |
Earlier, I highlighted the fundamental problem in ORM or Online Reputation Management which leads to an aggressive culture within ORM teams. If the organization has strong customer service, PR and content marketing teams, the pressure on ORM would reduce...
by Priyanka Dalal | Culture, Team |
ORM or Online Reputation Management is fundamentally an uncomfortable project. If it was about solving customer grievances then it would fall under the “customer service” team. If it was about publishing positive stories and brand building content then it would fall...
by Priyanka Dalal | Acquisition Channels, Hacks, User Engagement |
I had earlier written about Ghost’s instagram profile. Best practices suggest that if you start an Instagram account, then you should be ready for the constant updation and maintenance. Ghost, breaks this apart by creating an impressive grid and then nothing more. The...
by Priyanka Dalal | Acquisition Channels, Hacks |
When done right, content marketing can become a great bridge between the brand and its audience. And if the brand is into health and well-being then the marketing helps transform lives. When it comes to spiritual gurus in this digital age, I think we can all agree...
by Priyanka Dalal | Acquisition Channels, Efficient Marketing Series |
Inbound marketing typically brings up the idea of a landing page on your website with a sign up form. Prospects that sign up are then engaged via an automated drip campaign. All said and done, it is a good system. However, there are other options that can be explored...
