by Priyanka Dalal | Efficient Marketing Series, Hacks, User Engagement |
“Bandwidth issues”- common jargon in the business world. Most marketing and business leaders know that an email signup form with a lead magnet would be very useful towards potential customer engagement. But there are ‘bandwidth issues’. Amidst the plethora of tasks...
by Priyanka Dalal | User Engagement |
As I work on growth marketing audits for different online businesses, I find that a lot of them don’t have a good email signup with lead magnet in place. It is a simple structure, the email signup, identify your potential customer group create something that is...
by Priyanka Dalal | Hacks, Team |
Ideally for any job vacancy you want to generate a good number of suitable applications. And over multiple interview rounds you can select the best one from those and feel satisfied with your new hire. One of the key areas where I find companies hiring wrong, is when...
by Priyanka Dalal | Acquisition Channels, Business Growth |
Digital media brings with it paid ads – a very useful acquisition channel for businesses. Paid ads have some clear advantages over other acquisition channels. This includes, quick setup and lead generation time platforms like Facebook and Google adwords provide...
by Priyanka Dalal | Acquisition Channels |
The customer is the key asset for your business growth. You would have already thought through the various acquisition channels to reach them. But how do you decide which channel to prioritize? Here are 4 factors I use to evaluate the best customer acquisition...