by Priyanka Dalal | Acquisition Channels, Business Growth, Startups |
Search Engine Optimized Content Marketing is a long term impact channel where we create content on the website to attract organic traffic. Typically, this content includes blogging, landing pages, site pages and more. When done right, this channel would bring your...
by Priyanka Dalal | Culture |
Came across an old statistic that is still very relevant for today’s businesses, Our most recent customer-experience survey of some 27,000 American consumers across 14 different industries found that effective customer journeys are more important: measuring...
by Priyanka Dalal | Analytics, Tools |
In this digital world, we expect alternative options everywhere. But when it comes to the website analytics Google Analytics is usually the primary tool. And why not? It’s free and comprehensive after all. Most importantly, what’s the other free and equally...
