by Priyanka Dalal | Culture, Team |
Earlier, I highlighted the fundamental problem in ORM or Online Reputation Management which leads to an aggressive culture within ORM teams. If the organization has strong customer service, PR and content marketing teams, the pressure on ORM would reduce...
by Priyanka Dalal | Culture, Team |
ORM or Online Reputation Management is fundamentally an uncomfortable project. If it was about solving customer grievances then it would fall under the “customer service” team. If it was about publishing positive stories and brand building content then it would fall...
by Priyanka Dalal | Culture, Customer Journey, Hacks, Startups |
Having worked with a multitude of startups and small businesses, I have seen time and time again how core branding requirements for the company are completely neglected. The teams have a lot on their plate and resources are always in a crunch. Sales and marketing are...
by Priyanka Dalal | Culture |
Came across an old statistic that is still very relevant for today’s businesses, Our most recent customer-experience survey of some 27,000 American consumers across 14 different industries found that effective customer journeys are more important: measuring...
