by Priyanka Dalal | Acquisition Channels, Hacks, User Engagement |
I had earlier written about Ghost’s instagram profile. Best practices suggest that if you start an Instagram account, then you should be ready for the constant updation and maintenance. Ghost, breaks this apart by creating an impressive grid and then nothing more. The...
by Priyanka Dalal | Acquisition Channels, Hacks |
When done right, content marketing can become a great bridge between the brand and its audience. And if the brand is into health and well-being then the marketing helps transform lives. When it comes to spiritual gurus in this digital age, I think we can all agree...
by Priyanka Dalal | Acquisition Channels, Efficient Marketing Series |
Inbound marketing typically brings up the idea of a landing page on your website with a sign up form. Prospects that sign up are then engaged via an automated drip campaign. All said and done, it is a good system. However, there are other options that can be explored...
by Priyanka Dalal | Acquisition Channels, User Engagement |
I have been working on a detailed Inbound Marketing guide. As I delved into it, I realised that commonly we (yes, me too) first think of an email signup loop when we think of inbound. While this is a commonly recommended model with many benefits, the fact is that...
by Priyanka Dalal | Culture, Customer Journey, Hacks, Startups |
Having worked with a multitude of startups and small businesses, I have seen time and time again how core branding requirements for the company are completely neglected. The teams have a lot on their plate and resources are always in a crunch. Sales and marketing are...
by Priyanka Dalal | Acquisition Channels, Efficient Marketing Series, Hacks |
A lot of people ask me how I keep generating business, especially considering that I am a digital nomad and travelling very often. As a marketeer with 10+ years of experience, I have an extensive personal network. And one of my main source of work projects is through...
