DigiWhirl
Strategic & Tactical Digital Growth Marketing Resources
5 Action Points To Build Your ORM Team Culture
Earlier, I highlighted the fundamental problem in ORM or Online Reputation Management which leads to an aggressive culture within ORM teams. If the organization has strong customer service, PR and content marketing teams, the pressure on ORM would reduce...
The Fundamental Problem with ORM and How to Do it Better
ORM or Online Reputation Management is fundamentally an uncomfortable project. If it was about solving customer grievances then it would fall under the "customer service" team. If it was about publishing positive stories and brand building content then it would fall...
A Curated Newsletter Well Done, Ghost for Independent Publishers
I had earlier written about Ghost's instagram profile. Best practices suggest that if you start an Instagram account, then you should be ready for the constant updation and maintenance. Ghost, breaks this apart by creating an impressive grid and then nothing more. The...
Featured Publications
Articles
- How Startups Can Ace Their Marketing Hires Inc42
- The Making of the Social Media Strategy SocialMediaToday.com