As I work on growth marketing audits for different online businesses, I find that a lot of them don’t have a good email signup with lead magnet in place. It is a simple structure, the email signup,

• identify your potential customer group
• create something that is exciting/useful/relevant/intriguing for that customer group. This ‘something’ is called a lead magnet. Usually it is content like ebooks, email courses or free audits. It doesn’t HAVE to be a very time consuming resource. Here are 7 ideas of low effort lead magnets.
• to access it the visitor has to sign up using their email id (you can also ask for more information, but this will reduce the number of signups)

And voila! All of a sudden your potential customer is not just a visitor on the site, but is a signed up user. And he/she is looking out for the lead magnet from you.

Benefits of such an email signup?

So many,

• You could impress them with the quality of content you send. This already builds a first level of trust with them.
• They may share it around in their circle. In fact, you could incentivize social sharing.
• You could use that opportunity to tell them more about your business or even up-sell some related service.
• You already have their email id so you can send them mails later on about relevant matters.
• When you promote this email signup on social media and other platforms, it drives traffic to your site

Lots of reasons to have a simple email signup with lead magnet on your website.

What’s the reason for not having one? Tell me, I will help you find a solution for the same.